Those are faction leaders, Governors are the core planet leaders the column right under the leader header.
What is your tax rate it's the only thing I can think of for moral that low. I know there are other factors but 17k gold in 10 years with a minimum of 2k spent on just those faction leaders point in that direction.
You would be better off joining the Discord (button is on right of this page) to get your questions answered.
