This game has some potential, but sadly it seems wasted.
#1 I think the quests needs some pictures, not movies. Just some .jpg files to add flavor and immersion to the world. The pure text is skippable and annoying as it is now. It needs more immersion. If you add that, I am okay with the choices being somewhat bland.
#2 Remove the whole city founding thing. Stick with a capital, and create some outpost thing instead. Focus more on the RPG part than the resource and settling one. I am not playing this game as FE:LH and should not be. Shards should give quests to capture them instead of creating pioneers to capture them.
#3 Tie armor etc. to your capital. You should start out with leather armor and work with that. It should take more time to get chain mail etc. and a city tier req. would go a long way fixing that. As it is, I skip the whole leather thing, and just go for chain, and enchant that with the pelts I have gathered instead, It should not work like this.
#4 Add some environment crazyness aka, endless legend etc. We need some "mood" going to get this game to the awesomeness it deservers. And that winter is the whole selling point of that series almost. It creates crazy mood. If the doomsday counter actually affected the world somehow, that would be EXACTLY what this game needs to create a "mood". At the end, it should go batshit crazy doomsday, with death all over the place.