My comfort zone (from years of playing Immense maps on GC II) is about 50 planets per major faction. Near as I can tell, an Insane A/A/A game has around 1500 planets. Give or take. That's quite a bit under GC II generation rate (I should expect 2000 planets if it were the same).
So, for me, I'd want 30 factions or so on an I/A/A/A game. 40 to 50 if there were a comparable generation rate as GC II. But it also depends on your expansion rate, their expansion rate, and a whole host of other factors.
However, since production is radically different in GC III than GC II, that might allow for more factions to comforably be placed on "less" planets. Say 25 instead of 50. Then I'd want twice as many factions for a 'normal paced' game. It's hard for me to say in some respects because I haven't had a chance to really explore the mid-game or anything past it on very large maps. First because of a nasty graphics bug that kept killing my games past a certain point. And now because of the patches coming out I keep starting over.