I saw Galactic Civilizations III on Steam on discount even though it's still in early access. We have really entered new territory as an industry.
When Valve asks if you want your game featured you answer that question the same way you would answer someone who asks you if you're a god. The answer is always YES.
I could spend many articles praising Steam. It has been a tremendous good for both gamers and game developers. But game studios and publishers are also going to have to catch up to the concept that once your game is available, it's available and they have a responsibility to make sure their customers never felt like they were "chumps" for getting in early.
One of the things Stardock is going to be doing over the coming weeks and months is emailing our Founders on our various games and making sure there are additional perks available to them as a thank you and show of appreciation for supporting us. These perks might include coupons. They might include special access to content that we haven't shown anyone else. They might include sneak peeks. But the main point is that we will find ways to make sure we demonstrate our appreciation of our customers in new and creative ways that sends home the message that we care about them and that buying a Stardock game is more than just a transaction, you're part of our team.