Maybe a cable TV channel. Think of the cable channel as a 24 hour battle viewer of fleets you can't control.
In South Korea, there are pro leagues of video games such as Starcraft and probably WoW. Every week, two local champions advance to the televised final, where they sit facing each other on a stage wearing headphones, and there's a complete pbp crew of 3 persons who give a full pre-game show, in-game commentary, and post-game analysis to fill out the 30m time block. Google for "Korea starcraft TV" or anything similar, and you can find a decade or so of archives of these shows.
It is universally recognized (even if you're a Russian on a Korean pro team) that you resign a game by typing "GG" into your chat. The pbp crew look for that, like soccer fans listen for the ref going tweet tweet tweet.
They also have weekly go and Korean chess for-TV matches, with 2-person analysis teams, complete with the wall-hanging analysis board and the velcro or magnetic pieces. It's one of the adorable aspects of South Korean pop culture: they value such things, and they'll pay enough for sponsors to keep running them. (Also, they have team robot death maze challenges, or team robot-vs-robot wars -- you can win by flipping the other robot onto its back, or knocking it apart with your hammers, or dragging/ramming it into the pit -- I couldn't even make this up. USA high schools do team robot competitions, too, but we're way behind on the death match part.)
We should gently suggest that they add GC3 Death Matches
But they're kind of stuck in an RTS rut, so maybe 4X is just not gripping enough.