Quoting Alstein, reply 117Many companies are real afraid to go DRM free...
Actually, it's something that primarily occurs in Publically Traded Companies, such as EA, Ubisoft, Activision Blizzard, etc. With piracy being blamed for everything from poor movie sales, despite terrible movies chocking the industry, to Global Warming, stock-holders demand action be taken against these vile dwellers of the internet. The easiest thing to do is simply use DRM; it has zero effect on real pirates, and only a marginal one on 'casual piracy', but prevents second hand game sales, thus increasing first party sales - which is what stock holders want to see - thus giving the illusion that a difference was made, and that DRM has 'defeated' piracy.
That said, the smaller companies will take the risks, then the bigger companies will catch up. Invasive DRM will disappear by the end of this decade in the PC market, in the markets that prove such DRM isn't profitable. Hopefully the PC market is one of those markets.
Actually, it's something that primarily occurs in Publically Traded Companies, such as EA, Ubisoft, Activision Blizzard, etc. With piracy being blamed for everything from poor movie sales, despite terrible movies chocking the industry, to Global Warming, stock-holders demand action be taken against these vile dwellers of the internet. The easiest thing to do is simply use DRM; it has zero effect on real pirates, and only a marginal one on 'casual piracy', but prevents second hand game sales, thus increasing first party sales - which is what stock holders want to see - thus giving the illusion that a difference was made, and that DRM has 'defeated' piracy.[/quote]
True, large corporations are by their nature risk-averse, and publicly traded corps are by their nature short-sighted. It's pretty much a standard theory of economics, though I'm unsure how exactly it's handled quantitatively.
That said, the smaller companies will take the risks, then the bigger companies will catch up. Invasive DRM will disappear by the end of this decade in the PC market, in the markets that prove such DRM isn't profitable. Hopefully the PC market is one of those markets.