Well... Unfortunately, I really have to agree with PC Gamer at this point. I don't think Elemental was ready for launch. I say this as someone who bought it and has been in it since Beta 1.
The idea of the game is great, and the foundation is wonderful. It is a solid engine that is really modifiable which is my #1 concern with TBS games since I find the mods people make for them are as interesting as the game itself, certainly was with Civ 4 at least. Also I really like some of the creative choices like the graphics style. The hand painted look is great, and it is a nice change. I get tired of every single game going for photorealistic looks when graphics cards do such a good job of more fantasy looks.
Thing is, it just isn't ready for launch. Based on the original beta timeline, this should be beta 3 or 4 maybe. It is coming together, but still has bugs and too much is missing.
I was concerned when some of the later betas were released and they committed to a street date. It didn't seem to me like there was enough time to get the game up to spec. However, I did understand that not everything was necessarily being shown in the beta, that maybe there was a whole lot more that we all weren't seeing.
However it seems that really isn't the case. The game just isn't ready. It is a late stage beta, but still a beta IMO.
The problem with that is I think it means it is really going to get creamed in the reviews, and creamed by Civ 5. The game will probably be solid in 3-6 months, but by then it will have been written off by most people.