"Valve has hired an experimental psychologist to come up with new ways to excite users with pricing models and sales. He suggested one in 25 users that buy Left 4 Dead get another Valve game for free."
Reminds me of those "scratch and win" days at M&M where with every purchase you win some kind of discount, up to the whole thing free.
"As far as privacy goes, Gabe believes that people are willing to give up system and personal information if they feel it's being used to get a better service. Steam's hardware survey is an example of this. Rather than spying on users for nefarious reasons, Gabe believes things like its hardware survey helps with better sales of products and service. As long as companies are transparent, he feels that customers will accept this."
"By using the service’s strengths such as extensive data-mining capabilities, the company can be given a competitive advantage. Newell warned, however, that intrusive measures must be transparent and can be proven to give the customer better service or better games."
And he's right. The overwhelming majority of users don't care if Steam knows what hardware they have if in exchange people make games their computers can actually play, instead of what we got back when PC game makers assumed everybody had a $3000 PC and upgraded yearly.
Also, see Facebook. Privacy isn't something the average user cares about a whole lot.
"Perhaps Newell’s grandest vision of them all was the evolution of game companies into more general “entertainment companies.” He reckoned that most consumers were similar to Harry Potter fans, who are fans of the entire franchise and not just the books or just the movies. To that end, Newell intends to take Valve in the “entertainment” direction. The studio tested the waters with Team Fortress 2 animated shorts using the game’s characters. The house that made those shorts will be making TF2 comics in the near future, Newell announced."
"the winner of the next-generation console war won’t be whichever box has the best graphics, but rather which machine allows game companies “to have this relationship with your customers.”
"Video game companies acting as "entertainment companies": Newell said he is "obsessing" over gamers' expectations for "what kind of entertainment company they want us to be." They are fans of properties, not forms of entertainment, fans, to use his example, of Harry Potter, as opposed to just Potter books or just Potter movies. As a result, he said he is moving away from thinking of Valve as a video game company. One example is the introduction of "Team Fortress 2" video shorts made by Valve. The next will be that same team's "TF2" comics."
He's right about that too. With Destiny's Embers, even Stardock is getting in on the tie ins to other mediums. If people like a game world enough to want more of it, why not give them what they want? (Just hire some decent writers for the love of god. I'm looking at you, Blizzard.)
Positive news:
"During the Holiday sales... At 75% off, they are making 15% more money than they were at full price."
Also not a surprise, it's been known for a while that they can dramatically boost sales volume on games by dropping the price and having sales. The current high price only sticks at all because the day 1 buyers will pay it, and selling it to them at $20 when they would buy it for $50 doesn't make a lot of financial sense (and on the consoles, Microsoft/Sony/Nintendo dictate what the starting price is).
From all this it's clear that steam being required even for single-player offline Civ5 games isn't an 'accident', but it's the goal, so steam/steamworks was made to be taken as a whole and not to be divided up to allow choice of what to include. Steam needs to be installed and running in the background as often as possible for valve's desired goals as described above -- extensive data-mining, offering us advertising as often as possible, 'touching' us at least every 3 weeks, becoming an 'entertainment company' not merely a video game company, possibly a partnership someday with the likes of Facebook and MySpace, etc.
Newell's goals seem similar to Kotick's, which makes sense from their perspective.
Of course it's not an accident, I told you that a page ago.
The whole reason Steamworks features are offered to developers for free is because Valve gets Steam on more systems out of it. That is the goal. They're pretty open about it.
The main sentiment from this page I agree with is that we need Reactor to be released and do well, to keep Valve honest. Steamworks as it is right now is pretty good for game developers. Steam as a monopoly doesn't have the same incentive to offer Steamworks for free anymore. Competition is good.