use george washington and nominate reagan or nixon as running mate so as to clinch california. thats how i beat him. also create a link of political consultancy and  community endorsement offices around the region of Pennsylvania, Ohio, West Virginia, Maryland, Virginia, The 2 Carolinas, and Tennessee and Kentucky. also set up ads and election headquarters in jfk's home region. alternatively, you could select rommney as a running mate so as to force jfk to spend time in New England.