BioWare has always listened very closely to its fans and we made this decision to ensure we are delivering the best possible experience to them. To all the fans including our many friends in the armed services and internationally who expressed concerns that they would not be able re-authenticate as often as required, EA and BioWare want you to know that your feedback is important to us.
HogWash! ..... thats straight out of the marketing/PR manual. They have let the genie out of the bottle, and it will be a long time before it gets put back in.
..... and we made this decision to ensure we are delivering the best possible experience to them
Translated means we got caught with our hands in the Till .... if they were so concerned they would have market tested for a response before going out with such a potentially devisive system. Any sane individual running a large Business would tread carefully in a similar scenario, the fact that they didnt speaks volumes for motivations.
The correct response should have been "We made an error, and our loyal fans let us know about that in no uncertain terms. Lesson learnt, we are going back to the drawing board on this one, and will let you know the outcome in a few days. Meanwhile, a big thank you to our customers for rattling our cage on this one, we do listen to you, and when we get it wrong, we'll say so, and put it right." Not the marketing hogwash he put out ....
If the 10 day activation was essential to the process why have they so quickly let it go? My guess is two unspoken reasons, first they still want the solid marketing database this will bring, second and equally likely - they are so divorced from the realities of their customers they really thought no one would mind .....
I want to deal with someone who I can at the very least half-trust, not someone who backs down immediately on what was previously stated as critical actions, then to see them glibly dump the "critical principles" on first sign of plummeting Sales.
I'm the first to agree that business is there to make a dollar, no problem with that - however you make the best dollars by looking after your customers, not by the saga that was just played out. Trust and Motivation are as big if not bigger part of any Sale, as is content and quality of the item or service. The latter may well be good, but the former is decidedly lacking in my view, so its still a no for me.
Regards
Zy