OTOH, we have people buying Sins who don't even care about the game, just because we *don't* use DRM.
Since I discoverd Stardock when GCI came out, I have blindly and happily purhcased the GC1 expansion, GCII & Expansions and then I through down my hard earned cash for Sins as soon as I saw it, hell I had no idea what Sins even was, but it did not matter to me because:
1) Its Stardock, I know it will be quality
2) Stardock will listen to its customers when it comes to fixes and changes, thus the game will get even better
3) No DRM/Copy protected crap.
4) I will be able to download and install my copy from Stardock for the life of the company and I want that to be a long, long time.
I try to spread the word about Stardock and thier games as much as I can.