Thanks. Here's another question:
Is there an advantage of pushing controversial issues that have thumbs up for you but thumbs down for both the opposing party AND independents. It seems you'd lose those neutral voters. Maybe you could say your opponent agress with one of those to bring independents to your camp?
I usually just go with all positive issues because I'd rather not lose those opposing party votes, espeically if I want to try and take an opponenet party dominated state.
And another thought: what do you consider too large of a gap between party member percentages? For instance, in California, there are 8% more democrats than republicans...should republicans even bother? I consider "swing states" as <=5% difference between the parties. However, almost every state (except for Utah) could be won if you get all of the neutral voters to vote your way, but it's probably not worth it.